Google Ads and PPC
Connect Google Ads with the offer, measurement and commercial outcome.
Do you have an active account or plan to start advertising? We review demand, the customer journey, conversion signals and business economics before choosing campaign types or budgets.
The platform can optimise only from the signal it receives; a wrong event accelerates the wrong optimisation.
We audit account ownership, search terms, structure, landing pages and measurement before changing budgets. Clicks and forms remain separate from qualified leads and sales.
What we can solve together
PPC management with explicit rules and commercial feedback.
Campaign types are selected according to intent, evidence and the business’s ability to validate outcomes—not as universal defaults.
Account and measurement audit
We verify ownership, access, history, primary conversions, duplicates, attribution and connection to the sales process.
Search and query control
Structure follows intent, with match types, search terms, negatives, ads and landing pages reviewed together.
Performance Max and remarketing fit
These formats are used when data, assets and a clear role justify them, not because the platform recommends expansion.
Commercial reporting
Cost, volume, quality and changes are explained alongside confirmed leads, sales and value where available.
Before you invest
Four questions that keep the decision grounded in reality.
| Demand | Do relevant searches exist? | Volume alone is insufficient; language, competition, geography and fit with the offer are examined. |
|---|---|---|
| Experience | Does the page continue the promise? | Message, proof, conditions, form and performance should reduce friction without hiding limitations. |
| Qualification | Is a good lead defined? | The definition belongs in CRM or the commercial process, not only the Google Ads conversion column. |
| Budget | Is there enough room for a valid test? | The media orientation threshold is at least €1,000 per month, separate from the €1,000 management fee. |
The recurring model starts from a €1,000 agency fee and at least €1,000 Google Ads media budget per month. The final budget follows demand and objectives.
From the current problem to a system your team can operate.
Audit before changing state
We document the account, tracking, queries, pages and available commercial economics.
Plan hypotheses and controls
Structure, messages, budget, exclusions and evaluation criteria are agreed.
Launch controlled changes
Changes are applied atomically, delivery checked and learning protected from premature intervention.
Optimise with read-back
Queries, costs, lead quality and sales feedback are reviewed, with decisions recorded for the next cycle.
A good fit when the offer is clear, the landing page works and sales can report lead quality.
When those foundations are absent, the first project may be measurement or journey repair rather than a budget increase.
Google Ads cannot guarantee sales and cannot repair the offer alone.
Auction conditions, demand, competition, page experience, sales and fulfilment all influence the result.
Guides for the decision
Would you like more context before choosing a direction?
Google Ads audit before changing budgets
A Google Ads audit starts with ownership and measurement, then reviews demand, queries, message, landing experience and sales feedback.
Google Ads versus Meta Ads: different roles in the commercial journey
Google Ads often captures expressed demand, while Meta Ads creates discovery and repeated exposure. The right choice depends on the journey, not on a universal winner.
Next step
Let’s put the solution in the real context of your business.
Tell us the objective, what you have tried and what is blocking progress. We will follow with the questions needed to define the next step.
Discuss the current situation